Public RelationsVolkswagen eyes 10% pie in Indian passenger car market
Europe"s largest car maker Volkswagen is eyeing up to 10 per cent stake in the Indian passenger car market in the next six years from a minuscule share now, and is planning to roll out a smaller car than its upcoming "POLO".
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Volkswagen is looking to integrate after-sales service of its three brands in India for better synergy.
"In the mid-term, we are aiming for 8-10 per cent of the market share within next 4-6 years," Volkswagen Group Board member Jochem Heizmann told reporters on the sidelines of SIAM annual convention here.
The group, has Skoda, AUDI and Volkswagen brands under its stable and sold about 18,000 units last year in the over 15 lakh-units Indian passenger vehicle market.
"We are also looking for synergies within our brand in logistics and after-sales services, for which we are right now discussing," Heizmann said.
The company announced that it would launch its small car "Polo" early next year in both petrol and diesel variant.
"We have smaller engines than Polo in Europe. We will offer this car in India in the future," Heizmann said, adding the smaller car would however not be below one litre capacity.
When asked about launching of its iconic brand "Beetle" in India, he said: "We are ready with the lunch and it will hit the market by end of this year... We are looking at very small volumes."